{"id":802,"date":"2019-02-21T00:39:50","date_gmt":"2019-02-21T08:39:50","guid":{"rendered":"http:\/\/uniqz.net\/?post_type=portfolio&#038;p=802"},"modified":"2021-11-04T19:25:43","modified_gmt":"2021-11-05T02:25:43","slug":"enviromental-protection-agency-case-study","status":"publish","type":"portfolio","link":"https:\/\/uniqz.net\/?portfolio=enviromental-protection-agency-case-study","title":{"rendered":"EPA Case Study"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-l63sy-411d30f816dc19162836d938dc1aa47f\">\n.flex_column.av-l63sy-411d30f816dc19162836d938dc1aa47f{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-l63sy-411d30f816dc19162836d938dc1aa47f av_one_full  avia-builder-el-0  el_before_av_hr  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jny0nn9n-0c1d0b62fff65a37cf217e1849459ad9\">\n.avia-image-container.av-jny0nn9n-0c1d0b62fff65a37cf217e1849459ad9 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jny0nn9n-0c1d0b62fff65a37cf217e1849459ad9 av-styling- avia_animated_image avia_animate_when_almost_visible pop-up avia-align-center  avia-builder-el-1  avia-builder-el-no-sibling  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-804 avia-img-lazy-loading-not-804 avia_image' src=\"https:\/\/uniqz.net\/wp-content\/uploads\/2018\/10\/logo-blue.png\" alt='EPA Logo' title='epa-logo-blue'  height=\"66\" width=\"445\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/uniqz.net\/wp-content\/uploads\/2018\/10\/logo-blue.png 445w, https:\/\/uniqz.net\/wp-content\/uploads\/2018\/10\/logo-blue-300x44.png 300w\" sizes=\"(max-width: 445px) 100vw, 445px\" \/><\/div><\/div><\/div><\/div>\n<div  class='hr av-97jsy-38b9ba55f509de6f2d653d45f68657fd hr-default  avia-builder-el-2  el_after_av_one_full  el_before_av_one_half  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-7r1de-f976a969fd248c203fe32d487e2d3879\">\n.flex_column.av-7r1de-f976a969fd248c203fe32d487e2d3879{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-7r1de-f976a969fd248c203fe32d487e2d3879 av_one_half  avia-builder-el-3  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-js4d3h3z-50470d88f0146f12af482d4ec7b46d0d\">\n.avia-image-container.av-js4d3h3z-50470d88f0146f12af482d4ec7b46d0d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-js4d3h3z-50470d88f0146f12af482d4ec7b46d0d av-styling- avia_animated_image avia_animate_when_almost_visible top-to-bottom avia-align-center  avia-builder-el-4  el_before_av_image  avia-builder-el-first  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><a href=\"https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/resize-1-613x1030.png\" data-srcset=\"https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/resize-1-613x1030.png 613w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/resize-1-179x300.png 179w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/resize-1-768x1290.png 768w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/resize-1-893x1500.png 893w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/resize-1-420x705.png 420w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/resize-1-450x756.png 450w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/resize-1.png 954w\" data-sizes=\"(max-width: 613px) 100vw, 613px\" class='avia_image' ><img decoding=\"async\" width=\"954\" height=\"1602\" class='wp-image-814 avia-img-lazy-loading-not-814 avia_image' src=\"https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/resize-1.png\" alt='EPA Desktop Webpage' title='EPA-Desktop'  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/resize-1.png 954w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/resize-1-179x300.png 179w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/resize-1-768x1290.png 768w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/resize-1-613x1030.png 613w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/resize-1-893x1500.png 893w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/resize-1-420x705.png 420w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/resize-1-450x756.png 450w\" sizes=\"(max-width: 954px) 100vw, 954px\" \/><\/a><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jsebd8cd-e5c91d818c18b5c7f1a0e2e91f658d5a\">\n.avia-image-container.av-jsebd8cd-e5c91d818c18b5c7f1a0e2e91f658d5a .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jsebd8cd-e5c91d818c18b5c7f1a0e2e91f658d5a av-styling- avia-align-center  avia-builder-el-5  el_after_av_image  el_before_av_image  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-815 avia-img-lazy-loading-not-815 avia_image' src=\"https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/FireShot-Capture-005-A-to-Z-Index-I-Environmen_-https___www.epa_.gov_environmental-topics_z-index.jpg\" alt='' title='EPA- Index'  height=\"1706\" width=\"3360\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/FireShot-Capture-005-A-to-Z-Index-I-Environmen_-https___www.epa_.gov_environmental-topics_z-index.jpg 3360w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/FireShot-Capture-005-A-to-Z-Index-I-Environmen_-https___www.epa_.gov_environmental-topics_z-index-300x152.jpg 300w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/FireShot-Capture-005-A-to-Z-Index-I-Environmen_-https___www.epa_.gov_environmental-topics_z-index-768x390.jpg 768w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/FireShot-Capture-005-A-to-Z-Index-I-Environmen_-https___www.epa_.gov_environmental-topics_z-index-1030x523.jpg 1030w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/FireShot-Capture-005-A-to-Z-Index-I-Environmen_-https___www.epa_.gov_environmental-topics_z-index-1500x762.jpg 1500w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/FireShot-Capture-005-A-to-Z-Index-I-Environmen_-https___www.epa_.gov_environmental-topics_z-index-705x358.jpg 705w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/FireShot-Capture-005-A-to-Z-Index-I-Environmen_-https___www.epa_.gov_environmental-topics_z-index-450x228.jpg 450w\" sizes=\"(max-width: 3360px) 100vw, 3360px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jsebd8cd-380719b3e369e06ed16dad36c09f83db\">\n.avia-image-container.av-jsebd8cd-380719b3e369e06ed16dad36c09f83db .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jsebd8cd-380719b3e369e06ed16dad36c09f83db av-styling- avia-align-center  avia-builder-el-6  el_after_av_image  avia-builder-el-last  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-818 avia-img-lazy-loading-not-818 avia_image' src=\"https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-20-at-11.38.58-PM.png\" alt='' title='EPA Menu'  height=\"972\" width=\"2051\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-20-at-11.38.58-PM.png 2051w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-20-at-11.38.58-PM-300x142.png 300w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-20-at-11.38.58-PM-768x364.png 768w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-20-at-11.38.58-PM-1030x488.png 1030w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-20-at-11.38.58-PM-1500x711.png 1500w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-20-at-11.38.58-PM-705x334.png 705w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-20-at-11.38.58-PM-450x213.png 450w\" sizes=\"(max-width: 2051px) 100vw, 2051px\" \/><\/div><\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-f8xf6-7a20458311b80da6ef0a86c7d53bec27\">\n.flex_column.av-f8xf6-7a20458311b80da6ef0a86c7d53bec27{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-f8xf6-7a20458311b80da6ef0a86c7d53bec27 av_one_half  avia-builder-el-7  el_after_av_one_half  el_before_av_hr  flex_column_div av-zero-column-padding '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-js49zezt-75da7786cc015aa095442f02748b99e9\">\n.av_textblock_section.av-js49zezt-75da7786cc015aa095442f02748b99e9 .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-js49zezt-75da7786cc015aa095442f02748b99e9 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><h3>Project Background<\/h3>\n<p>EPA or Environmental Protection Agency is an independent agency of U.S government that defines its mission to<br \/>\n<\/br><br \/>\n<span><\/p>\n<blockquote>\n<h5><span style=\"color: #000000;\">&#8220;protect human health and the environment.&#8221;<\/span><\/h5>\n<\/blockquote>\n<p><\/span><br \/>\nThis organization, with an estimated budget of $8.1 billion annually, follows its goal and mission through setting guidelines and regulations, researching and funding studies on environmental topics and also Environmental Education.<\/p>\n<p>In this study, me and my peers focused on one of the methods that EPA utilizes to educate the public and raise public awareness. This method happens to be the agency&#8217;s main website.<\/p>\n<p>While the current website seems to have been keeping up with some of practices of creating a user friendly interface, such as making the site &#8220;responsive&#8221;, it still does not stand out as a well thought out package.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-97jsy-9308aadb44f0a8951ab67947a18e527a\">\n#top .hr.hr-invisible.av-97jsy-9308aadb44f0a8951ab67947a18e527a{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-97jsy-9308aadb44f0a8951ab67947a18e527a hr-invisible  avia-builder-el-9  el_after_av_textblock  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-js49zezt-75da7786cc015aa095442f02748b99e9\">\n.av_textblock_section.av-js49zezt-75da7786cc015aa095442f02748b99e9 .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-js49zezt-75da7786cc015aa095442f02748b99e9 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><h3>Our Research<\/h3>\n<p>In an attempt to make EPA&#8217;s website more user friendly and appealing we set out to conduct a small survey within a closed group of users to gather data to determine strengths and pain points of the users while interacting with the said website.<\/p>\n<p>Users were asked to find information about a predetermined topic. This allowed our research group to gain insights into the 5 key metrics:<\/p>\n<ul>\n<li>Time spent on Task<\/li>\n<li>How many steps to complete Task<\/li>\n<li>Task completion rate<\/li>\n<li>User error rate.<\/li>\n<li>User satisfaction<\/li>\n<\/ul>\n<p>By analyzing and breaking down the results of our research we determined that while users found the content of the website extensive and reliable, they found:<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-97jsy-69ff56af2f261051ee82a98fa491d9bf\">\n#top .hr.hr-invisible.av-97jsy-69ff56af2f261051ee82a98fa491d9bf{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-97jsy-69ff56af2f261051ee82a98fa491d9bf hr-invisible  avia-builder-el-11  el_after_av_textblock  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-js49zezt-88cc4c0a22332817d2f5b42c343e14af\">\n.av_textblock_section.av-js49zezt-88cc4c0a22332817d2f5b42c343e14af .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-js49zezt-88cc4c0a22332817d2f5b42c343e14af '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p style=\"text-align: left;\"><em><span style=\"color: #ff9900;\">&#8220;the aesthetic of the platform &#8220;dated&#8221;, and the process to pinpoint the information cumbersome and taxing due to numerous redundancies.&#8221;<\/span><\/em><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-97jsy-9308aadb44f0a8951ab67947a18e527a\">\n#top .hr.hr-invisible.av-97jsy-9308aadb44f0a8951ab67947a18e527a{\nheight:30px;\n}\n<\/style>\n<div  class='hr av-97jsy-9308aadb44f0a8951ab67947a18e527a hr-invisible  avia-builder-el-13  el_after_av_textblock  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-js49zezt-75da7786cc015aa095442f02748b99e9\">\n.av_textblock_section.av-js49zezt-75da7786cc015aa095442f02748b99e9 .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-js49zezt-75da7786cc015aa095442f02748b99e9 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><h3>Problem Statement<\/h3>\n<p>Based on our initial studies of EPA\u2019s website and data gathered in our research\u00a0we came to the conclusion that despite the extensive content the website lacks a cohesive structure that makes navigating and pinpointing the information needed difficult for the use.<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-97jsy-69ff56af2f261051ee82a98fa491d9bf\">\n#top .hr.hr-invisible.av-97jsy-69ff56af2f261051ee82a98fa491d9bf{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-97jsy-69ff56af2f261051ee82a98fa491d9bf hr-invisible  avia-builder-el-15  el_after_av_textblock  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-js49zezt-d28c9957bd1e411a6ad5ea6a2cbda3c5\">\n.av_textblock_section.av-js49zezt-d28c9957bd1e411a6ad5ea6a2cbda3c5 .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-js49zezt-d28c9957bd1e411a6ad5ea6a2cbda3c5 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock av_inherit_color '  itemprop=\"text\" ><p style=\"text-align: left;\">We hypothesize that the <span style=\"color: #ff9900;\">lack of hierarchy within the structuring of the content, presence of redundant hyperlinks, the conservative\/cluttered design of the website and finally the absence of properly positioned CTAs<\/span>\u00a0have made managed to leave the user confused and made the overall experience on EPA&#8217;s website, disappointing.<\/p>\n<\/div><\/section><\/p><\/div><div  class='hr av-97jsy-ac05f24389bb12f59f6054a06191a2cf hr-default  avia-builder-el-17  el_after_av_one_half  el_before_av_two_third  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><\/p>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tcg4a-9cce7f8fa07ecca2f83f3fd2526be0fa\">\n.flex_column.av-1tcg4a-9cce7f8fa07ecca2f83f3fd2526be0fa{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-1tcg4a-9cce7f8fa07ecca2f83f3fd2526be0fa av_two_third  avia-builder-el-18  el_after_av_hr  el_before_av_one_third  first flex_column_div av-zero-column-padding '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-js49zezt-75da7786cc015aa095442f02748b99e9\">\n.av_textblock_section.av-js49zezt-75da7786cc015aa095442f02748b99e9 .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-js49zezt-75da7786cc015aa095442f02748b99e9 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><h3>Our Solution<\/h3>\n<p>Based out on our research, survey results and analysis of the current design, we set out to enhance the user experience through new layout design. In this new design, we tried to isolate elements from the current layout and adding a user centered twist to make it more appealing to the user. This was achieved by<\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-97jsy-b0a77d180f63edd9abc1a5b6a424d6f3\">\n#top .hr.hr-invisible.av-97jsy-b0a77d180f63edd9abc1a5b6a424d6f3{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-97jsy-b0a77d180f63edd9abc1a5b6a424d6f3 hr-invisible  avia-builder-el-20  el_after_av_textblock  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-js49zezt-88cc4c0a22332817d2f5b42c343e14af\">\n.av_textblock_section.av-js49zezt-88cc4c0a22332817d2f5b42c343e14af .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-js49zezt-88cc4c0a22332817d2f5b42c343e14af '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p><strong><span style=\"color: #ff9900;\">Taking advantage of the edge-to-edge real estate, by allowing for prioritization of content through introduction of hierarchies and by re-engineering the menu navigation to allow the user to get to their goal faster.<\/span><\/strong><\/p>\n<\/div><\/section><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-97jsy-b0a77d180f63edd9abc1a5b6a424d6f3\">\n#top .hr.hr-invisible.av-97jsy-b0a77d180f63edd9abc1a5b6a424d6f3{\nheight:15px;\n}\n<\/style>\n<div  class='hr av-97jsy-b0a77d180f63edd9abc1a5b6a424d6f3 hr-invisible  avia-builder-el-22  el_after_av_textblock  el_before_av_textblock  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-js49zezt-75da7786cc015aa095442f02748b99e9\">\n.av_textblock_section.av-js49zezt-75da7786cc015aa095442f02748b99e9 .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-js49zezt-75da7786cc015aa095442f02748b99e9 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p>We spent hours studying the existing sitemap to remove redundancies and to minimize the categories to allow for a smoother navigation. Once completed, we started the process of re-design by looking for inspiration on the web. We looked for successful examples that aligned with our research had called out for, minimal and clean. This process sparked idea that allowed us to create an entirely new style guide which consisted of new type faces, color palettes, logo guidelines, buttons, icons and even the type of imagery to be used on the revamped page.<\/p>\n<\/div><\/section><\/p><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1m2be2-eb130390ff9a57d84f304b36a92ce602\">\n.flex_column.av-1m2be2-eb130390ff9a57d84f304b36a92ce602{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-1m2be2-eb130390ff9a57d84f304b36a92ce602 av_one_third  avia-builder-el-24  el_after_av_two_third  el_before_av_section  avia-builder-el-last  flex_column_div av-zero-column-padding '   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jsecxt7v-acab0f386231965cbfb6a2d710cba5b3\">\n.avia-image-container.av-jsecxt7v-acab0f386231965cbfb6a2d710cba5b3 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jsecxt7v-acab0f386231965cbfb6a2d710cba5b3 av-styling- avia-align-center  avia-builder-el-25  el_before_av_image  avia-builder-el-first  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-826 avia-img-lazy-loading-not-826 avia_image' src=\"https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033602.png\" alt='' title='185033602'  height=\"1496\" width=\"1748\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033602.png 1748w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033602-300x257.png 300w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033602-768x657.png 768w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033602-1030x882.png 1030w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033602-1500x1284.png 1500w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033602-705x603.png 705w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033602-450x385.png 450w\" sizes=\"(max-width: 1748px) 100vw, 1748px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jsecxt7v-89d5aa5e5eeca6d75c9da926bfb0da81\">\n.avia-image-container.av-jsecxt7v-89d5aa5e5eeca6d75c9da926bfb0da81 .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jsecxt7v-89d5aa5e5eeca6d75c9da926bfb0da81 av-styling- avia-align-center  avia-builder-el-26  el_after_av_image  el_before_av_hr  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-846 avia-img-lazy-loading-not-846 avia_image' src=\"https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-21-at-1.05.07-AM.png\" alt='' title='Style Guide'  height=\"1774\" width=\"3100\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-21-at-1.05.07-AM.png 3100w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-21-at-1.05.07-AM-300x172.png 300w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-21-at-1.05.07-AM-768x439.png 768w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-21-at-1.05.07-AM-1030x589.png 1030w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-21-at-1.05.07-AM-1500x858.png 1500w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-21-at-1.05.07-AM-705x403.png 705w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/Screen-Shot-2019-02-21-at-1.05.07-AM-450x258.png 450w\" sizes=\"(max-width: 3100px) 100vw, 3100px\" \/><\/div><\/div><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-97jsy-69ff56af2f261051ee82a98fa491d9bf\">\n#top .hr.hr-invisible.av-97jsy-69ff56af2f261051ee82a98fa491d9bf{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-97jsy-69ff56af2f261051ee82a98fa491d9bf hr-invisible  avia-builder-el-27  el_after_av_image  el_before_av_button_big  avia-builder-el-last  '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n<div  class='avia-button-wrap avia-button-center  avia-builder-el-28  el_after_av_hr  avia-builder-el-last ' >\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-js5sskfy-0ec627063a5e5252da1bb928ac608c74\">\n#top #wrap_all .avia-button.av-js5sskfy-0ec627063a5e5252da1bb928ac608c74{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\n}\n#top #wrap_all .avia-button.av-js5sskfy-0ec627063a5e5252da1bb928ac608c74:hover{\ncolor:#ffffff;\ntransition:all 0.4s ease-in-out;\n-webkit-transition:all 0.4s ease-in-out;\n-moz-transition:all 0.4s ease-in-out;\n-ms-transition:all 0.4s ease-in-out;\n-o-transition:all 0.4s ease-in-out;\n}\n<\/style>\n<a href='http:\/\/www.uniqreview.com\/uniqzone.com\/' class='av-icon-on-hover avia-color-green avia-button avia-button-fullwidth av-js5sskfy-0ec627063a5e5252da1bb928ac608c74 avia-icon_select-yes-left-icon avia-color-green ' target=\"_blank\" rel=\"noopener noreferrer\"><span class='avia_button_icon avia_button_icon_left' aria-hidden='true' data-av_icon='\ue8b1' data-av_iconfont='entypo-fontello'><\/span><span class='avia_iconbox_title' >Access Style Guide<\/span><span class='avia_button_background avia-button avia-button-fullwidth avia-color-theme-color'><\/span><\/a><\/div><\/p><\/div><\/p>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jseckzmk-ee8cd426755e241707f1c444a8839d03\">\n.avia-section.av-jseckzmk-ee8cd426755e241707f1c444a8839d03{\nbackground-color:#a8a8a8;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-jseckzmk-ee8cd426755e241707f1c444a8839d03 main_color avia-section-default avia-no-border-styling  avia-builder-el-29  el_after_av_one_third  el_before_av_one_full  avia-bg-style-scroll  av-minimum-height av-minimum-height-custom  container_wrap sidebar_right'  ><div class='container av-section-cont-open' style='height:150px'><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-802'><div class='entry-content-wrapper clearfix'>\n<div   data-size='featured'  data-lightbox_size='large'  data-animation='slide'  data-conditional_play=''  data-ids='823,822,821'  data-video_counter='0'  data-autoplay='false'  data-bg_slider='false'  data-slide_height=''  data-handle='av_slideshow'  data-interval='5'  data-class=' avia-builder-el-30  avia-builder-el-no-sibling  '  data-el_id=''  data-css_id=''  data-scroll_down=''  data-control_layout='av-control-default'  data-custom_markup=''  data-perma_caption=''  data-autoplay_stopper=''  data-image_attachment=''  data-min_height='0px'  data-lazy_loading='disabled'  data-img_scrset=''  data-default-height='28.666666666667'  class='avia-slideshow avia-slideshow-1  av-control-default av-default-height-applied avia-slideshow-featured av_slideshow  avia-builder-el-30  avia-builder-el-no-sibling   avia-slide-slider '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><ul class='avia-slideshow-inner ' style='padding-bottom: 8.2378223495702%;' ><li  class=' slide-1 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-823 avia-img-lazy-loading-not-823\"  src=\"https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/184971880.png\" width=\"1396\" height=\"115\" title='184971880' alt=''  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/184971880.png 1396w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/184971880-300x25.png 300w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/184971880-768x63.png 768w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/184971880-1030x85.png 1030w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/184971880-705x58.png 705w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/184971880-450x37.png 450w\" sizes=\"(max-width: 1396px) 100vw, 1396px\" \/><\/div><\/li><li  class=' slide-2 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-822 avia-img-lazy-loading-not-822\"  src=\"https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/resize-2-1500x98.png\" width=\"1500\" height=\"98\" title='resize-2' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><li  class=' slide-3 ' ><div data-rel='slideshow-1' class='avia-slide-wrap '   ><img decoding=\"async\" class=\"wp-image-821 avia-img-lazy-loading-not-821\"  src=\"https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/resize-3-1500x104.png\" width=\"1500\" height=\"104\" title='resize-3' alt=''  itemprop=\"thumbnailUrl\"   \/><\/div><\/li><\/ul><div class='avia-slideshow-arrows avia-slideshow-controls' ><a href='#prev' class='prev-slide ' aria-hidden='true' data-av_icon='\ue87c' data-av_iconfont='entypo-fontello'  tabindex='-1'>Previous<\/a><a href='#next' class='next-slide ' aria-hidden='true' data-av_icon='\ue87d' data-av_iconfont='entypo-fontello'  tabindex='-1'>Next<\/a><\/div><div class='avia-slideshow-dots avia-slideshow-controls'><a href='#1' class='goto-slide active' >1<\/a><a href='#2' class='goto-slide ' >2<\/a><a href='#3' class='goto-slide ' >3<\/a><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_1'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-802'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-ujg3e-130f77153581553d468a56260c096451\">\n.flex_column.av-ujg3e-130f77153581553d468a56260c096451{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-ujg3e-130f77153581553d468a56260c096451 av_one_full  avia-builder-el-31  el_after_av_section  el_before_av_one_half  avia-builder-el-first  first flex_column_div av-zero-column-padding '   ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-js49zezt-75da7786cc015aa095442f02748b99e9\">\n.av_textblock_section.av-js49zezt-75da7786cc015aa095442f02748b99e9 .avia_textblock{\nfont-size:15px;\n}\n<\/style>\n<section  class='av_textblock_section av-js49zezt-75da7786cc015aa095442f02748b99e9 '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock '  itemprop=\"text\" ><p>Once we established out style guide and determined the vision we were going for, we began wire framing and prototyping. After multiple iterations of wireframes for different platforms, we finally decided to create high fidelity prototype for our desktop platform. See below for some of our wireframes and the final prototype that was presented.<\/p>\n<\/div><\/section><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-2psoi-3a359132de422dc6b6f00b63cc51e011\">\n.flex_column.av-2psoi-3a359132de422dc6b6f00b63cc51e011{\nborder-radius:0px 0px 0px 0px;\n-webkit-border-radius:0px 0px 0px 0px;\n-moz-border-radius:0px 0px 0px 0px;\n}\n<\/style>\n<div class='flex_column av-2psoi-3a359132de422dc6b6f00b63cc51e011 av_one_half  avia-builder-el-33  el_after_av_one_full  el_before_av_one_half  first flex_column_div av-zero-column-padding column-top-margin'   ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jsecszed-b501db233de1f76a5ee5fd9bc96ce43b\">\n.avia-image-container.av-jsecszed-b501db233de1f76a5ee5fd9bc96ce43b .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jsecszed-b501db233de1f76a5ee5fd9bc96ce43b av-styling- avia-align-center  avia-builder-el-34  el_before_av_hr  avia-builder-el-first  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-825 avia-img-lazy-loading-not-825 avia_image' src=\"https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033588.png\" alt='' title='185033588'  height=\"1224\" width=\"1720\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033588.png 1720w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033588-300x213.png 300w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033588-768x547.png 768w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033588-1030x733.png 1030w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033588-1500x1067.png 1500w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033588-260x185.png 260w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033588-705x502.png 705w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033588-450x320.png 450w\" sizes=\"(max-width: 1720px) 100vw, 1720px\" \/><\/div><\/div><\/div><br \/>\n<div  class='hr av-jsecv5m3-d62cf84147165bc71a806724c5f63aba hr-short  avia-builder-el-35  el_after_av_image  el_before_av_image  hr-center '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-jsecszed-d3aaddfc31debe182d2602c4e9a0e83d\">\n.avia-image-container.av-jsecszed-d3aaddfc31debe182d2602c4e9a0e83d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-jsecszed-d3aaddfc31debe182d2602c4e9a0e83d av-styling- avia-align-center  avia-builder-el-36  el_after_av_hr  avia-builder-el-last  '  itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" class='wp-image-824 avia-img-lazy-loading-not-824 avia_image' src=\"https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033590.png\" alt='' title='185033590'  height=\"1224\" width=\"916\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033590.png 916w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033590-225x300.png 225w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033590-768x1026.png 768w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033590-771x1030.png 771w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033590-528x705.png 528w, https:\/\/uniqz.net\/wp-content\/uploads\/2019\/02\/185033590-450x601.png 450w\" sizes=\"(max-width: 916px) 100vw, 916px\" \/><\/div><\/div><\/div><\/p><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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